Conversion Rate Analysis
Conversion Rate Analysis is an analytical methodology in A/B testing that quantifies and statistically compares the proportion of units (e.g., users, sessions) achieving a predefined target action across experimental conditions to evaluate treatment effects and optimize decision-making.
58
Publications
3.1K
Citations
185
Authors
71
Institutions
Publications per year
2017–2026
12
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Full-speed testing of A/D converters
J. Doernberg, H.-S. Lee, D.A. Hodges · IEEE Journal of Solid-State Circuits · 1984 · 517 citations
Estimating conversion rate in display advertising from past erformance data
Kuang-Chih Lee, Burkay Orten, Ali Dasdan et al. · 2012 · 209 citations
R. T. J. M. van der Heijden, Joseph J. Heijnen, C. Hellinga et al. · Biotechnology and Bioengineering · 1994 · 197 citations
Importance of conversion for results obtained with laparoscopic colorectal surgery
F. Marusch, I. Gastinger, Claus Schneider et al. · Diseases of the Colon & Rectum · 2001 · 186 citations
Medicine, Surgery, General Surgery +16
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Grigore T. Popa University of Medicine and Pharmacy, Romania
1 publications · 21 citations
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Alibaba Group (United States)
San Mateo, United States
2 h-index
9 publications
497 citations

Pennsylvania State University
State College, United States
2 h-index
2 publications
142 citations
Spitalul Clinic de Recuperare
Cluj-Napoca, Romania
1 h-index
1 publications
21 citations
University of Portland
Portland, United States
1 h-index
2 publications
86 citations
Columbia University
New York, United States
1 h-index
1 publications
93 citations
University of Pennsylvania
Philadelphia, United States
1 h-index
2 publications
26 citations

Université Paris Dauphine-PSL
Paris, France
1 h-index
1 publications
22 citations
Lancashire Teaching Hospitals NHS Foundation Trust
Preston, United Kingdom
1 h-index
4 publications
92 citations
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JTR · 4 publications · 130 citations
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Repository · 3 publications · 90 citations
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2 publications · 63 citations
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2 publications · 126 citations
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JACS · 2 publications · 43 citations
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