Conversion Rate Analysis

Conversion Rate Analysis is an analytical methodology in A/B testing that quantifies and statistically compares the proportion of units (e.g., users, sessions) achieving a predefined target action across experimental conditions to evaluate treatment effects and optimize decision-making.

58

Publications

3.1K

Citations

185

Authors

71

Institutions

Publications per year

2017–2026

12

Authors

185

  1. JE
    James E. Pesando

    University of Toronto, Canada

    1 publications · 11 citations

    1

    h-index

  2. JN
    Jack Needleman

    University of California, Los Angeles, United States

    1 publications · 55 citations

    1

    h-index

  3. UB
    Uel Blank

    Youth Development, United States

    1 publications · 27 citations

    1

    h-index

  4. AP
    Attila Paszt

    University of Szeged, Hungary

    1 publications · 24 citations

    1

    h-index

  5. ET
    E Târcoveanu

    Grigore T. Popa University of Medicine and Pharmacy, Romania

    1 publications · 21 citations

    1

    h-index

1–5 of 185

Venues

  1. Journal of Travel Research

    JTR · 4 publications · 130 citations

    4

    h-index

  2. PubMed

    Repository · 3 publications · 90 citations

    3

    h-index

  3. 2

    h-index

  4. Journal of Retailing and Consumer Services

    2 publications · 126 citations

    2

    h-index

  5. Journal of the American Chemical Society

    JACS · 2 publications · 43 citations

    2

    h-index

1–5