ON THE MEASUREMENT OF COMPETITIVE STRATEGY: EVIDENCE FROM A LARGE MULTIPRODUCT U.S. FIRM.

Praveen R. Nayyar

Academy of Management Journal · 1993 · 134 citations · 22 references

Concepts

Abstract

Measures of strategy made at the product and business level were compared using data from a large multiproduct U.S. firm. The business-level results were not found to be good indicators of product-...

References

22