Effectiveness of PowerPoint-Based Lectures Across Different Business Disciplines: An Investigation and Implications

Abstract

The authors investigated business faculty members' degree of Power-Point (PPT) use across different functional areas in a business program and their use of specific PPT features. The authors also examined students' perceptions of PPT's effectiveness across different business courses (e.g., accounting, economics, management, business law, marketing). After discussing the findings, the authors offer practical tips for effectively using PPT.