Expertness and influence in counseling.

The Influence of Source Credibility on Communication Effectiveness

Carl I. Hovland, Walter Weiss · Public Opinion Quarterly · 1951 · 3.4K citations

Social Sciences, Communication, Social Psychology +13

Counseling: An interpersonal influence process.

Stanley R. Strong · Journal of Counseling Psychology · 1968 · 559 citations

Social Sciences, Counseling, Psychology +11

Communicator credibility and communication discrepancy as determinants of opinion change.

Elliot Aronson, Judith A. Turner, J. Merrill Carlsmith · Journal of Abnormal & Social Psychology · 1963 · 360 citations

Social Sciences, Psychology, Social Psychology +10

Communicator discrepancy, source credibility, and opinion change.

Stephen Bochner, Chester A. Insko · Journal of Personality and Social Psychology · 1966 · 239 citations

Social Sciences, Communication, Social Psychology +15

Involvement and communication discrepancy as determinants of opinion conformity.

Philip G. Zimbardo · Journal of Abnormal & Social Psychology · 1960 · 202 citations

Social Sciences, Communication, Social Psychology +9