Not Telling the Whole Story: Teen Deception in Purchasing

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations

Social Sciences, Behavioral Sciences, Psychology +11

Measurement of Consumer Susceptibility to Interpersonal Influence

William O. Bearden, Richard G. Netemeyer, Jesse E. Teel · Journal of Consumer Research · 1989 · 2.2K citations

Social Sciences, Marketing, Psychology +10

Materialism: Trait Aspects of Living in the Material World

Russell W. Belk · Journal of Consumer Research · 1985 · 1.9K citations

Social Sciences, Psychology, Consumption Studies +12