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Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture

Customer SatisfactionConsumer StudyConsumer ResearchOnline Customer BehaviorBuying BehaviorConsumer EngagementSocial SciencesManagementConsumer BehaviorUser ExperienceApplied Social PsychologyMarketingCultureSocial PresenceInteractive MarketingConsumer Purchase BehaviourC2c E-commerceEmotionConsumer Attitude