Concepedia

Application of relationship marketing tools by hotel companies

Daniel Puciato, Bolesław Goranczewski

Studies in physical Culture &Tourism · 2011 · 12 citations · 3 references

Concepts

ManagementHospitality ManagementMarketingCustomer Relationship ManagementHotel ManagementRelationship MarketingCustomer EngagementCustomer Service ManagementGuest Relationship ManagementHotel MarketingRelationship CommitmentRelationship ManagementCustomer Relationship MarketingHotel Customer ExperienceRelationship Marketing PlanningRelationship Marketing StrategyService Relationship Marketing

References

3

Service management and marketing: managing the moments of truth in service competition

Choice Reviews Online · 1990 · 1.9K citations

Business, Marketing, Marketing Management +10

Marketing‐orientation Revisited: The Crucial Role of thePart‐time Marketer

Evert Gummesson · European Journal of Marketing · 1991 · 546 citations

Business, Marketing, Marketing Management +6

Marketing in the new millennium

Peter Doyle · European Journal of Marketing · 1995 · 232 citations

Business, Marketing, Marketing Management +10