Journal of Marketing Management · 2002 · 66 citations · 0 references
ManagementMarketingMarketing ManagementDestination ManagementMarketing StrategyStrategic MarketingDestination MarketingDestination PlanningLocation MarketingMarketing PlanningUrban Destination ManagementDestination Marketing PlanningMarketing Of LocalitiesPlace-based MarketingUrban MarketingUrban MarketplacesUrban Place Marketing
This paper reports the results of research into the range of actors involved in the marketing of urban places as shopping destinations and the processes by which this marketing activity is planned. The paper highlights the differences between the process of marketing planning in this context (at the interface of the public and private sectors), as opposed to processes in private sector organizations from which the majority of current marketing theory was developed. It suggests various implications as to the characteristics of what Ashworth (1993) has termed a 'special type of marketing' to be applied to urban places.