Marketing Letters · 2014 · 24 citations · 19 references
Consumer UncertaintyBehavioral Decision MakingConsumer ResearchEnvironmental EconomicsIncidental AnchoringManagementConsumer BehaviorConsumer IssueConsumers ’ WillingnessConsumer ChoiceEconomicsConsumer Decision MakingConsumerismIncidental Environmental AnchorsMarketingBehavioral EconomicsConsumer ScienceBusinessConsumer Attitude
19
Judgment under Uncertainty: Heuristics and Biases
Amos Tversky, Daniel Kahneman · Science · 1974 · 27.3K citations
Behavioral Decision Making, Cognition, Individual Decision Making +21
Judgment under Uncertainty: Heuristics and Biases
Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations
Jean‐Noël Kapferer · Journal of Brand Management · 1996 · 2.1K citations