IEEE Annals of the History of Computing · 1986 · 39 citations · 13 references
Social SciencesCommunicationMarketingAdvertisingMass CommunicationMedia StudiesConsumer CultureDigital AdvertisingHistory Of ConsumptionMedia HistoryTechnology DiffusionTechnology HistoryAdvertising IdeologyAudience Interpretation Of AdvertisingDiffusion Of Digital TechnologiesDiffusion Of Information TechnologyDigital Media HistoryHistorical Technology DiffusionInformation Technology HistoryTechnology Marketing
Interpreting the rich and striking blend of technical, intellectual, economic, social, and cultural information in advertisements of computer technology reveals how popular understanding and perceptions of the meaning of computers changed between 1950 and 1980. The study's findings contribute to the historical understanding of the social diffusion of the technology in society; its methodology illustrates the historiographic strengths and weaknesses of using advertisements as historical documents.
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Magazines in the Twentieth Century.
Frank Luther Mott, Theodore Peterson · American Literature · 1957 · 203 citations · Full text