Journal of Marketing Research · 1971 · 187 citations · 0 references
Social SciencesCommunicationGender StudiesAdvertisingMedia StudiesWomen's StudiesAdvertising AudiencesAdvertising CriticismGendered AudiencesMagazine AdvertisingWomen's Space
Alice E. Courtney, Sarah Wernick Lockeretz, A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements, Journal of Marketing Research, Vol. 8, No. 1 (Feb., 1971), pp. 92-95