Decision-Making Based on Consumers’ Perceived Value in Different Remanufacturing Modes

Abstract

We investigate how the diversity of consumers’ perceived value in different remanufacturing modes affects remanufacturing decision-making. We establish a two-stage optimal decision-making model of original equipment manufacturer (OEM) remanufacturing and a noncooperative game model of third party remanufacturer (TPR) remanufacturing and then analyze the optimal decisions of OEM and TPR. Comparing the effects of consumers’ perceived value on remanufacturing decision-making in different modes, we find that when OEM remanufactures products, consumers’ perceived value has a negative effect on new products’ price and quantity and has a positive effect on remanufactured products’ quantity and when TPR remanufactures products, consumers’ perceived value has a positive effect on new products price and quantity and has a negative effect on remanufactured products’ quantity. Compared with OEM remanufacturing, TPR remanufacturing can raise the profits of OEM and whole closed-loop supply chain, but it will lower the quantity of remanufacturing products.