Children's Television Advertising in the Multichannel Environment

Abstract

Journal Article Children's Television Advertising in the Multichannel Environment Get access Dale Kunkel, Dale Kunkel 1Dale Kunkel is assistant professor in the Department of Communication, University of California, Santa Barbara. Walter Gantz is associate professor in the Department of Telecommunications, Indiana University, Bloomington. Search for other works by this author on: Oxford Academic Google Scholar Walter Gantz Walter Gantz 1Dale Kunkel is assistant professor in the Department of Communication, University of California, Santa Barbara. Walter Gantz is associate professor in the Department of Telecommunications, Indiana University, Bloomington. Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 42, Issue 3, September 1992, Pages 134–152, https://doi.org/10.1111/j.1460-2466.1992.tb00803.x Published: 07 February 2006