Concepedia

Children's Television Advertising in the Multichannel Environment

Dale Kunkel, Walter Gantz

Journal of Communication · 1992 · 135 citations · 17 references

Concepts

Social SciencesCommunicationAdvertisingCommunication TheoryMedia StudiesAudience ReceptionBroadcast AdvertisingBroadcast MediaTelevision AudiencesTelevision ReceptionTelevision StudiesChildren's Responses To AdvertisingChildren's Television AudiencesChildren's Television ReceptionTelevision Consumption

Abstract

Dale Kunkel, Walter Gantz; Children's Television Advertising in the Multichannel Environment, Journal of Communication, Volume 42, Issue 3, 1 September 199

References

17

Young Minds and Marketplace Values: Issues in Children's Television Advertising

Dale Kunkel, Donald F. Roberts · Journal of Social Issues · 1991 · 77 citations

Social Sciences, Communication, Regulatory Policy +17

The Content of Children's Toy and Food Commercials

Charles K. Atkin, Gary R. Heald · Journal of Communication · 1977 · 71 citations

Agriculture, Marketing, Child Nutrition +5

Can Young Children Understand Disclaimers in Television Commercials?

Mary Ann Stutts, Garland G. Hunnicutt · Journal of Advertising · 1987 · 49 citations

Social Sciences, Communication, Human Development +16

Preschoolers' Ability to Distinguish between Television Programming and Commercials

Nancy Stephens, Mary Ann Stutts, Richard K. Burdick · Journal of Advertising · 1982 · 47 citations

Education, Educational Psychology, Psychology +8

Children's TV ad content: 1974

John Doolittle, Robert Pepper · Journal of Broadcasting · 1975 · 44 citations

Social Sciences, Communication, Advertising +11