Concepedia

Gary R. Heald

GR

10

Publications

582

Citations

10

H-Index

1976

Active since

Affiliations

Florida State University(Current)

Gary R. Heald is an author at Florida State University specializing in marketing, health sciences, and advertising.

Top concepts

Publications per year

1976–2009

10

Publications

10

The Florida “truth” anti-tobacco media evaluation: design, first year results, and implications for planning future state media evaluations

David F. Sly, Gary R. Heald, Sarah Ray · Tobacco Control · 2001 · 188 citations · Full text

Effects of Political Advertising

Charles K. Atkin, Gary R. Heald · Public Opinion Quarterly · 1976 · 148 citations

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The Content of Children's Toy and Food Commercials

Charles K. Atkin, Gary R. Heald · Journal of Communication · 1977 · 71 citations

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Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory

Stephen R. McDaniel, Gary R. Heald · Sport Management Review · 2000 · 50 citations

The Acceptability of Credentials Earned Online for Obtaining Employment in the Health Care Professions

Jonathan Adams, Margaret H. DeFleur, Gary R. Heald · Communication Education · 2007 · 47 citations

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