An evaluation of the BUYGRID Analytic Framework

A General Model for Understanding Organizational Buying Behavior

Frederick E. Webster, Yoram Wind · Journal of Marketing · 1972 · 746 citations

Business, Marketing, Marketing Management +17

Industrial market segmentation

Yoram Wind, Richard N. Cardozo · Industrial Marketing Management · 1974 · 255 citations

Industrial Source Loyalty

Yoram Wind · Journal of Marketing Research · 1970 · 126 citations

Business, Marketing, Marketing Management +13

Segmenting the industrial market

Timothy L. Wilson · Industrial Marketing Management · 1985 · 22 citations

Business, Business Economics, Economics +11