Journal of the Academy of Marketing Science · 2012 · 85 citations · 56 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorStrategic MarketingBrand ConsumptionBrand EquityCounterfeitingLuxury Brand ManagementLuxury BrandingLuxury ConsumptionConsumer Perception Of CounterfeitsLuxury Brand CounterfeitingLuxury Consumer BehaviorLuxury CounterfeitingLuxury Goods Counterfeiting
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A Theory of Social Comparison Processes
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Social Psychology of Intergroup Relations
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