The Effect of Life Cycle Cost Information on Consumer Investment Decisions Regarding Eco‐Innovation

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · Science · 1974 · 28K citations

Business, Decision Sciences, Psychology +17

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Business, Decision Sciences, Psychology +17

The Market for "Lemons": Quality Uncertainty and the Market Mechanism

George A. Akerlof · The Quarterly Journal of Economics · 1970 · 22.6K citations

Social Sciences, Economics, Microeconomics +8

The Framing of Decisions and the Psychology of Choice

Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations

Management, Behavioral Sciences, Psychology +13