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BusinessBehavioral SciencesPsychologyDecision TheoryChoice ModelingConsumer Preference TestingPreference ElicitationPreference ModelingStated Preference MethodsChoice TestsConsumer Liking TestsLiking ScoresPaired Preference TestingPaired Preference TestsPreference Difference TestingPreference Rating
19
Handbook of Parametric and Nonparametric Statistical Procedures
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D. Kilcast · Food Quality and Preference · 1998 · 1.7K citations
Hedonic scale method of measuring food preferences.
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Consumer Preference for a No‐Choice Option
Ravi Dhar · Journal of Consumer Research · 1997 · 987 citations
Business, Marketing, Psychology +14