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BusinessMarketingPsychologyConsumer BehaviorAffective Decision MakingBehavioral Decision-makingConsumer Decision-makingConsumer InvolvementConsumer Behavior AnalysisConsumer Decision InvolvementConsumer Decision-making AnalysisDecision-making Under EmotionEmotion-based Decision Making
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Gordon H. Bower · American Psychologist · 1981 · 5K citations
Gordon H. Bower · American Psychologist · 1981 · 4.1K citations
Psychological Assessment Resources
R. R. Abidin · Medical Entomology and Zoology · 1995 · 3.1K citations