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Social SciencesPsychologySocial PsychologyBehavior Change TheoryCommunication TheoryPersuasionAttitude ChangeBehavior Change StrategiesElaboration LikelihoodMass PersuasionResistance To PersuasionAttitude Change MeasurementCentral Route PersuasionExplicit Attitude ChangeResistance To Attitude ChangeSystematic ProcessingTime-of-day Heterogeneity
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The Handbook of Social Psychology
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