Publication | Closed Access

Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness

Customer SatisfactionBehavioral Decision MakingBiasManagementPrice DiscriminationBusinessConsumer ResearchMarket BehaviorConsumer BehaviorBehavioral EconomicsPrice UnfairnessDecision ScienceMarketingBuying BehaviorConsumer AttitudeConsumer Choice