Concepedia

Brand v reputation: Managing an intangible asset

Alison Rankin Frost, Chris Cooke

Journal of Brand Management · 1999 · 21 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand EquityIntangible AssetsReputationReputation ManagementStrategic Brand ManagementCorporate Brand ReputationIntangible Asset ManagementOrganizational Reputation ManagementReputation CapitalReputational Capital