Concepedia
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Publications
1
Citations
21
H-Index
Active since
1999
Chris Cooke is an author specializing in brand management, intangible asset management, and reputational capital.
Publications per year
1999–1999
Brand v reputation: Managing an intangible asset
Alison Rankin Frost, Chris Cooke · Journal of Brand Management · 1999 · 21 citations
Business, Marketing, Marketing Management +14
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