Concepedia

Planning and Problem Solving in Marketing

Arnold E. Amstutz, Wroe Alderson, Paul Green

Journal of Marketing Research · 1968 · 66 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementMarketing StrategyStrategic MarketingStrategic PlanningBusiness PlanningCampaign PlanningMarketing PlanningMarketing Objectives SettingProblem Solving In OrganizationsStrategic Problem Solving