Poetics · 2005 · 111 citations · 64 references
BusinessBusiness EconomicsEconomicsCategory ManagementConsumer TheoryMarket StructureProduct ClassificationProduct DevelopmentProduct-market FitCategory AnalyticsCategory PresentationProduct Category Management
64
Firm Resources and Sustained Competitive Advantage
Jay B. Barney · Journal of Management · 1991 · 45.6K citations
Exploration and Exploitation in Organizational Learning
James G. March · Organization Science · 1991 · 21.4K citations