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Managing Institutional Complexity: A Longitudinal Study of Legitimacy Strategies at a Sportswear Brand Company

Organizational CommunicationOrganizational StructureManagementBusinessBrand DevelopmentBrand StrategyLegitimacy StrategiesBusiness StrategySportswear Brand CompanyOrganizational CultureStrategic ManagementInstitutional VarietyInstitutional ComplexityMarketingInstitutional EnvironmentSports MarketingOrganizational BehaviorBrand Management