Concepedia

Globalisation and resistance in Post‐Mao China: the case of foreign consumer products

Beverley Hooper

Asian Studies Review · 2000 · 38 citations · 46 references

Concepts

Social SciencesInternational BusinessMarketingAsian StudiesGlobalizationInternational MarketingCultural GlobalizationEast Asian StudiesGlobal BrandingInternational CompetitivenessInternational Sale Of GoodsTransnational CorporationsConsumer Choice Under New ProductsCross-border Consumer BehaviorCross-cultural Consumer AttitudesGlobal Consumer MarketsTransnational Consumer BehaviorTransnational Consumption

Abstract

(2000). Globalisation and resistance in Post‐Mao China: the case of foreign consumer products. Asian Studies Review: Vol. 24, No. 4, pp. 439-470.

References

46

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Social Sciences, Cultural Studies, Sociology +9

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Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

David K. Tse, Russell W. Belk, Nan Zhou · Journal of Consumer Research · 1989 · 532 citations

Business, Communication, Marketing +15