Concepedia
Memory & Cognition · 1974 · 21 citations · 4 references
Open access
Social SciencesCommunicationSocial PsychologyCommunication TheoryInterpersonal CommunicationPersuasionCommunicative CompetenceInfluencer CommunicationSource CredibilityCommunicator CredibilityMessage Credibility EvaluationPerceived Credibility
4
On increasing the persuasiveness of a low prestige communicator
Elaine Walster, Elliot Aronson, Darcy Abrahams · Journal of Experimental Social Psychology · 1966 · 241 citations
Social Sciences, Communication, Marketing +9
The effectiveness of "overheard" persuasive communications.
Elaine Walster, Léon Festinger · Journal of Abnormal & Social Psychology · 1962 · 170 citations
Social Sciences, Communication, Social Psychology +8
Effect on opinion change of how desirable the communication is to the audience the communicator addressed.
Judson Mills, Jerald M. Jellison · Journal of Personality and Social Psychology · 1967 · 79 citations
Social Sciences, Communication, Social Psychology +11
Ineffectiveness of "overheard" counterpropaganda.
Timothy C. Brock, Lee A. Becker · Journal of Personality and Social Psychology · 1965 · 28 citations
Public Affairs, Psychology, Propaganda +2