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Effect on opinion change of how desirable the communication is to the audience the communicator addressed.

Human CommunicationInterpersonal CommunicationCommunication EffectsCommunication StudyManagementPublic OpinionSocial InfluenceCommunication StrategyConversation AnalysisCommunicationPopular CommunicationArtsOpinion ChangeMarketingAudience ReceptionPersuasionComputer-mediated Communication