How Customers Actually Shop: Customer Interaction with the Point of Sale

The Significance of Impulse Buying Today

Hawkins Stern · Journal of Marketing · 1962 · 835 citations

Business, Marketing, Marketing Management +9

Eye Movements: Cognition and Visual Perception

Irving Biederman, Dennis F. Fisher, Richard A. Monty et al. · The American Journal of Psychology · 1982 · 745 citations

Medicine, Psychology, Vision Science +14

The Psychology of Visual Perception

Michael Thompson, Ralph Norman Haber, Maurice Hershenson · Leonardo · 1976 · 546 citations

Medicine, Psychology, Vision Science +12

Assessing the Impact of Short-Term Supermarket Strategy Variables

J. B. Wilkinson, J. Barry Mason, Christie H. Paksoy · Journal of Marketing Research · 1982 · 189 citations

Business, Marketing, Strategy +6

The effect of target specification on objects fixated during visual search

Leon G. Williams · Perception & Psychophysics · 1966 · 54 citations · Full text

Medicine, Psychology, Vision Science +14