Brand Valuation and Control: An Empirical Study

Intellectual capital: The new wealth of organizations

Thomas A. Stewart, Clare Ruckdeschel · Performance Improvement Journal · 1998 · 3.8K citations

Management, Corporate Governance, Organization Studies +14

The Balanced Scorecard

Eric R. Ziegel, Robert S. Kaplan, D. P. Norton · Technometrics · 1998 · 2.2K citations

Developing intellectual capital at Skandia

Leif Edvinsson · Long Range Planning · 1997 · 911 citations

Management, Area Studies, Intellectual Capital Management +11

Developing intellectual capital at Skandia

Leif Edvinsson · Long Range Planning · 1997 · 881 citations

Management, Area Studies, Intellectual Capital Management +11

Brands as “separable assets”

Patrick Barwise, Christopher Higson, Andrew Likierman et al. · Business Strategy Review · 1990 · 48 citations

Business, Business Economics, Marketing +17