Concepedia

Publication | Open Access

CONSUMER ACCEPTANCE AND PREFERENCE FOR DIRECT MARKETING IN THE NORTHEAST

DOIFull Paper Access

14

Citations

0

References

1984

Year

Alan S. Kezis, Ulrich C. Toensmeyer, F. Richard King, Robert L. Jack, Howard W. Kerr
AgEcon Search (University of Minnesota, USA)

Abstract

Consumer/Household Economics, Marketing