Concepedia
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Publications
1
Citations
14
H-Index
Active since
1984
Howard W. Kerr is an author specializing in customer satisfaction, marketing strategy, and direct distribution.
Publications per year
1984–1984
CONSUMER ACCEPTANCE AND PREFERENCE FOR DIRECT MARKETING IN THE NORTHEAST
Alan S. Kezis, Ulrich C. Toensmeyer, F. Richard King et al. · AgEcon Search (University of Minnesota, USA) · 1984 · 14 citations · Full text
Management, Marketing, Marketing Management +5
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