Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification

Corporate Philanthropy: A Strategic Approach to the Bottom-Line

Timothy S. Mescon, Donn James Tilson · California Management Review · 1987 · 211 citations

Public Affairs, Strategic Management, Corporate Strategy +15

Corporate Objectives in Sports Sponsorship

Russell Abratt, Brian C. Clayton, Leyland Pitt · International Journal of Advertising · 1987 · 182 citations

Public Affairs, Communication, Marketing +10

The State and the Arts: An Analysis of Key Economic Policy Issues in Europe and the United States

Dick Netzer, John O’Hagan · Southern Economic Journal · 1999 · 90 citations

Social Sciences, Economics, Public Policy +16

The decision process involved in corporate sponsorship for the arts

Normand Turgeon, François Colbert · Journal of Cultural Economics · 1992 · 32 citations

Management, Fine Arts, Decision Making +9