Global strategic planning: cultural perspectives for profit and nonprofit organizations

Abstract

Foreword Preface An overview of the strategic planning process - An introduction to the strategic planning process Additional issues in the strategic planning process Strategy formulation - External strategic audit Internal strategic audit Strategic options: corporate level Strategic choice options: business and functional levels Implementation, evaluation and control in the SPP - Implementing strategies in the business and functional levels Evaluating and Controlling in strategic planning The SPP for the non-profit sector - A strategic planning process model for the nonprofit sector Strategic marketing for the public and the nonprofit sectors The SPP in the global environment - A framework for global strategic planning Doing business with newly emerging market economies Appendix Index.