Journal of Intelligent & Fuzzy Systems · 2007 · 72 citations · 9 references
ManagementStrategic ManagementStrategyMulti-criteria Decision MakingStrategic Decision-makingStrategic PlanningFuzzy Multi-criteria Decision MakingOrganizational StrategyStrategic PrioritizationStrategic ThinkingStrategy FormulationSwot AnalysisFuzzy Multi-criteria Decision AnalysisFuzzy PrioritizationMembership FunctionsSwot FrameworkSwot MatrixSwot MethodologySwot PrioritizationTows Matrix
The SWOT (which is sometimes called TOWS) matrix is one of the most important tools for strategic planning specially in the stage of extracting strategies. While the use of SWOT is quite common and popular, it still continues to have certain structural problems. The most important of which are the lack of considering uncertain and two sided factors, lack of prioritization of the factors and strategies and too many extractable strategies. This paper attempts to solve some of the problems by following the fuzzy approach to the internal and external factors (in the form of fuzzy membership functions). The presented algorithm in this article prioritizes and extracts the most significant strategies based on the intensity of the effect.
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The TOWS matrix—A tool for situational analysis
Heinz Weihrich · Long Range Planning · 1982 · 1.1K citations
SWOT analysis: It's time for a product recall
Terry Hill, Roy Westbrook · Long Range Planning · 1997 · 1K citations