Concepedia
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Publications
4
Citations
297
Location
Indianapolis, United States
OneAmerica is a company institution in Indianapolis, United States known for new product development, innovation failure, and competitive advantage.
Top concepts
FollowersInnovationManagementMarket EntryMarket FailureMarket ExpansionStartup SurvivalVenture SurvivalInnovation FailureInnovation Markets
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Sungwook Min, Manohar U. Kalwani, William T. Robinson · Journal of Marketing · 2006 · 172 citations
Management, Innovation Management, Strategic Management +17
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets
Manohar U. Kalwani · Journal of Marketing · 2005 · 125 citations
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