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294
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5.7K
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Zofingen, Switzerland
294
An international perspectiveon luxury brand and country-of-origin effect
Gaetano Aiello, Raffaele Donvito, Bruno Godey et al. · Journal of Brand Management · 2009 · 85 citations
Marketing, Luxury, Brand Equity +9
1–5 of 294
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11
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10
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8
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8
h-index
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