Concepedia

Mid-America Baptist Theological Seminary

MB

Statistics

Publications

73

Citations

625

Authors

6

Location

Memphis, United States

Also known as The School of the Prophets

Mid-America Baptist Theological Seminary is a education institution in Memphis, United States known for brand strategy, strategic brand management, and business.

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Publications

73

Brand architecture: building brand portfolio value

Michael Petromilli, Dan Morrison, Michael G. Million · Strategy and Leadership · 2002 · 117 citations

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The power of the brand

Scott Davis · Strategy and Leadership · 2000 · 53 citations

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Extending your brand by optimizing your customer relationship

Scott Davis, Cathy Halligan · Journal of Consumer Marketing · 2002 · 48 citations

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Making brand equity a key factor in M&A decision‐making

Shailendra Kumar, Kristiane Hansted Blomqvist · Strategy and Leadership · 2004 · 45 citations

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Managerial Necessity and the Art of Creating Surpluses: The Budget‐Execution Process in West Virginia Cities

Michael J. Dougherty, Kenneth A. Klase, Soo Geun Song · Public Administration Review · 2003 · 36 citations

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1–5 of 73

Authors

6

  1. SG
    Soo Geun Song

    Mid-America Baptist Theological Seminary, United States

    3 publications · 57 citations

    3

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  2. ML
    Michael Leiser

    Mid-America Baptist Theological Seminary, United States

    4 publications · 32 citations

    3

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  3. MG
    Michael G. Stafford

    Mid-America Baptist Theological Seminary, United States

    3 publications · 30 citations

    3

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  4. MG
    Michael G. Million

    Mid-America Baptist Theological Seminary, United States

    5 publications · 124 citations

    2

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  5. CH
    Cathy Halligan

    Mid-America Baptist Theological Seminary, United States

    1 publications · 48 citations

    1

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1–5 of 6