Michael Leiser

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Active since

2003

Affiliations

Mid-America Baptist Theological Seminary(Current)

Michael Leiser is an author at Mid-America Baptist Theological Seminary specializing in strategic marketing, brand management, and corporate brand strategy.

Publications per year

2003–2004

Publications

Understanding brand’s value: advancing brand equity tracking to brand equity management

Michael Leiser · Handbook of Business Strategy · 2004 · 18 citations

Business, Marketing, Marketing Management +10

Strategic brand value: Advancing use of brand equity to grow your brand and business

Michael Leiser · Interactive Marketing · 2003 · 10 citations · Full text

Business, Marketing, Marketing Management +16

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