Warning Message Recall is a measurement construct in risk communication research that quantifies the extent to which individuals can accurately remember the content of warning statements after initial exposure, distinguishing it from comprehension or behavioral adherence by focusing exclusively on cognitive retrieval of warning information.
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Meta-Analyses of the Effectiveness of Warning Labels
Jennifer Argo, Kelley Main · Journal of Public Policy & Marketing · 2004 · 251 citations
Education, Marketing, Psychology +15
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University of Pennsylvania
Philadelphia, United States
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16 publications
499 citations
Arizona State University
Tempe, United States
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5 publications
141 citations
The Ohio State University
Columbus, United States
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19 publications
517 citations
California State University, Northridge
Northridge, United States
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2 publications
167 citations
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Lismore, Australia
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4 publications
144 citations
Rice University
Houston, United States
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2 publications
187 citations
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Burlington, United States
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51 citations
Public Health Institute
Oakland, United States
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2 publications
28 citations
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- Human Factors The Journal of the Human Factors and Ergonomics Society
HFES · 2 publications · 291 citations
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