Viral Challenges

Viral Challenges is a digital folklore phenomenon characterized by the rapid, peer-driven dissemination of specific participatory acts or performances through social media platforms, distinguished by their mimicry-based transmission, iterative transformation, and emergent communal norms.

Publications

1.9K

Citations

131

Authors

Institutions

Publications per year

2017–2026

Parents

Digital Folklore

Children

Bottle Cap ChallengeChallenge AdaptationChallenge AestheticsChallenge AuthenticityChallenge CommunitiesChallenge HashtaggingChallenge ImitationChallenge LifecycleChallenge Narrative FramingChallenge Remixing

Publications

Technological Networks and the Spread of Computer Viruses

Justin Balthrop, Stephanie Forrest, M. E. J. Newman et al. · Science · 2004 · 285 citations

Computing, Computer Science, Computer Networks +6

Unveiling facebook

Atif Nazir, Saqib Raza, Chen‐Nee Chuah · 2008 · 271 citations

Social Sciences, Communication, Mass Communication +13

Applying the uses and gratifications theory to identify motivational factors behind young adult's participation in viral social media challenges on TikTok

Grace Falgoust, Emma L. Winterlind, P. Moon et al. · Human Factors in Healthcare · 2022 · 162 citations · Full text

Social Sciences, Communication, Social Psychology +17

Known Unknowns in an Era of Technological and Viral Disruptions—Implications for Theory, Policy, and Practice

Elias G. Carayannis, Klitos Christodoulou, Panayiotis Christodoulou et al. · Journal of the Knowledge Economy · 2021 · 99 citations · Full text

Management, Innovation Management, Technology Management +12

The Britney Spears universe: Social media and viral marketing at its best

Andreas Kaplan, Michael Haenlein · Business Horizons · 2011 · 84 citations

Social Sciences, Marketing, Marketing Management +14

1–5 of 39

Authors

131

KC
Kapil Chalil Madathil
Clemson University, United States
3 publications · 225 citations
3
h-index
HM
Heidi M. Zinzow
Clemson University, United States
3 publications · 225 citations
3
h-index
PW
Pamela Wiśniewski
University of Central Florida, United States
2 publications · 63 citations
2
h-index
RR
Rebecca Roth
Medical University of South Carolina, United States
2 publications · 63 citations
2
h-index
AH
Abdul Hamid
Independent University, Bangladesh, Bangladesh
1 publications · 12 citations
1
h-index

1–5 of 131

Institutions

1–8 of 83

Venues

ACM Transactions on Social Computing
TSC · 2 publications · 63 citations
2
h-index
International Journal of Environmental Research and Public Health
2 publications · 32 citations
2
h-index
International Journal of Sport Communication
IJSC · 1 publications · 40 citations
1
h-index
International Journal of Nonprofit and Voluntary Sector Marketing
1 publications · 82 citations
1
h-index
Columbia Academic Commons (Columbia University)
Repository · 1 publications · 80 citations
1
h-index

1–5