Concepedia

Target Audience Selection

Target Audience Selection is the strategic process within media planning that identifies and defines a specific demographic, psychographic, or behavioral audience segment to whom a media message is intended to be delivered, distinguishing it from broader audience categorizations by its precision, purposeful alignment with campaign objectives, and foundational role in determining media channel allocation and message customization.

249

Publications

14.1K

Citations

742

Authors

398

Institutions

Publications per year

2017–2026

83

Parents

Publications

249

Experiential Marketing

Bernd H. Schmitt · Journal of Marketing Management · 1999 · 2.8K citations

, , +17

Urban Sustainability Reporting

Virginia Maclaren · Journal of the American Planning Association · 1996 · 419 citations

, , +16

Measuring the acquisition of media‐literacy skills

Renée Hobbs, Richard Frost · Reading Research Quarterly · 2003 · 338 citations

, , +11

Creating persuasive technologies

B. J. Fogg · 2009 · 323 citations

, , +8

Setting Priorities in Global Child Health Research Investments: Guidelines for Implementation of the CHNRI Method

Igor Rudan, Jennifer L. Gibson, Shanthi Ameratunga et al. · Croatian Medical Journal · 2008 · 281 citations · Full text

, , +15

1–5 of 249

Authors

742

  1. DV
    Diogo Veríssimo

    University of Oxford, United Kingdom

    4 publications · 513 citations

    4

    h-index

  2. RJ
    Robert J. Smith

    University of Kent, United Kingdom

    3 publications · 344 citations

    3

    h-index

  3. FM
    Frank M. Bass

    The University of Texas at Dallas, United States

    3 publications · 83 citations

    3

    h-index

  4. JN
    Joy N. Rumble

    University of Florida, United States

    2 publications · 50 citations

    2

    h-index

  5. EA
    Elijah A. Bamgboye

    University of Ibadan, Nigeria

    2 publications · 35 citations

    2

    h-index

1–5 of 742

Institutions

398

  1. Johns Hopkins University

    Baltimore, United States

    4 h-index

    10 publications

    1.6K citations

  2. University of Maryland, College Park

    College Park, United States

    3 h-index

    3 publications

    178 citations

  3. Northwestern University

    Evanston, United States

    3 h-index

    8 publications

    266 citations

  4. McMaster University

    Hamilton, Canada

    3 h-index

    6 publications

    279 citations

  5. University of Michigan

    Ann Arbor, United States

    3 h-index

    4 publications

    102 citations

  6. University of Leicester

    Leicester, United Kingdom

    3 h-index

    7 publications

    114 citations

  7. University of Toronto

    Toronto, Canada

    3 h-index

    6 publications

    679 citations

  8. University of Kent

    Canterbury, United Kingdom

    3 h-index

    10 publications

    962 citations

1–8 of 398

Venues

  1. PubMed

    Repository · 4 publications · 375 citations

    4

    h-index

  2. Journal of Marketing Research

    4 publications · 94 citations

    4

    h-index

  3. SSRN Electronic Journal

    Repository · 3 publications · 41 citations

    3

    h-index

  4. Journal of Advertising

    3 publications · 46 citations

    3

    h-index

  5. Procedia - Social and Behavioral Sciences

    3 publications · 67 citations

    3

    h-index

1–5