Survey Pretesting

Survey Pretesting is a methodological procedure within survey research that involves administering a preliminary version of a questionnaire to a small sample of respondents to identify and rectify issues related to question wording, format, and overall survey design before full-scale implementation.

68

Publications

10.4K

Citations

197

Authors

99

Institutions

Publications per year

2017–2026

11

Authors

197

  1. RN
    Ruth N. Bolton

    Arizona State University, United States

    3 publications · 186 citations

    3

    h-index

  2. RD
    Richard D. Sparkman

    Saint Mary's University, Canada

    2 publications · 622 citations

    2

    h-index

  3. MD
    Michelle D. James

    Cardiff University, United Kingdom

    2 publications · 271 citations

    2

    h-index

  4. RL
    Ralph L. Rosnow

    Temple University, United States

    2 publications · 39 citations

    2

    h-index

  5. TA
    Trudy Ann Cameron

    University of Oregon, United States

    2 publications · 271 citations

    2

    h-index

1–5 of 197

Venues

  1. Journal of Marketing Research

    5 publications · 913 citations

    5

    h-index

  2. Field Methods

    5 publications · 371 citations

    5

    h-index

  3. Quality & Quantity

    2 publications · 99 citations

    2

    h-index

  4. Sociological Methods & Research

    SMR · 2 publications · 62 citations

    2

    h-index

  5. Survey Practice

    2 publications · 44 citations

    2

    h-index

1–5