Concepedia

Star Appeal

Star Appeal is a theoretical construct within Star Studies that denotes the distinctive constellation of performative, aesthetic, and cultural attributes enabling a film actor to transcend textual roles and resonate uniquely with audiences, thereby differentiating the star as an ideological and commercial force in media economies.

9

Publications

263

Citations

17

Authors

10

Institutions

Publications per year

2017–2026

1

Parents

Publications

9

What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars

Juliane Mathys, Alexa B. Burmester, Michel Clément · International Journal of Research in Marketing · 2015 · 55 citations

, , +14

Star power in the eye of the beholder: A study of the influence of stars in the movie industry

Angela Liu, Yong Liu, Tridib Mazumdar · Marketing Letters · 2013 · 42 citations

, , +8

Stars and Stories: How Films Became Branded Products

Gerben Bakker · Enterprise & Society · 2001 · 41 citations

, , +17

Avoiding ‘Star Wars’– Celebrity Creation as Media Strategy

Egon Franck, Stephan Nüesch · Kyklos · 2007 · 40 citations · Full text

, , +13

Beyond the stars: stock characters in American popular film

Choice Reviews Online · 1990 · 28 citations

, , +9

1–5 of 9

Authors

17

  1. TM
    Tridib Mazumdar

    Syracuse University, United States

    1 publications · 42 citations

    1

    h-index

  2. GB
    Gerben Bakker

    London School of Economics and Political Science, United Kingdom

    1 publications · 41 citations

    1

    h-index

  3. JM
    Juliane Mathys

    Universität Hamburg, Germany

    1 publications · 55 citations

    1

    h-index

  4. KS
    Kumar Shashi Shekhar

    K. J. Somaiya Hospital & Research Centre, India

    1 publications · 16 citations

    1

    h-index

  5. KP
    Kirti Parwal

    1 publications · 19 citations

    1

    h-index

1–5 of 17

Institutions

10

  1. Clemson University

    Clemson, United States

    1 h-index

    1 publications

    11 citations

  2. Tsinghua University

    Beijing, China

    1 h-index

    1 publications

    42 citations

  3. Syracuse University

    Syracuse, United States

    1 h-index

    1 publications

    42 citations

  4. K. J. Somaiya Hospital & Research Centre

    Mumbai, India

    1 h-index

    1 publications

    16 citations

  5. University of Zurich

    Zurich, Switzerland

    1 h-index

    2 publications

    80 citations

  6. Universität Hamburg

    Hamburg, Germany

    1 h-index

    3 publications

    165 citations

  7. General Sciences (United States)

    Souderton, United States

    1 h-index

    1 publications

    16 citations

  8. University of Arizona

    Tucson, United States

    1 h-index

    1 publications

    42 citations

1–8 of 10

Venues

  1. International Journal of Research in Marketing

    IJRM · 2 publications · 66 citations

    2

    h-index

  2. Marketing Letters

    1 publications · 42 citations

    1

    h-index

  3. Enterprise & Society

    1 publications · 41 citations

    1

    h-index

  4. Choice Reviews Online

    CRO · 1 publications · 28 citations

    1

    h-index

  5. The Journal of Law and Economics

    JLE · 1 publications · 11 citations

    1

    h-index

1–5