Concepedia

Sponsored Content Models

Sponsored Content Models is a monetization strategy framework that systematically integrates branded or paid content within user-facing digital media in a manner designed to maintain editorial coherence while distinguishing commercial messaging from organic content through disclosure mechanisms.

27

Publications

1.4K

Citations

58

Authors

33

Institutions

Publications per year

2017–2026

14

Parents

Publications

27

Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content

Mariah L. Wellman, Ryan Stoldt, Melissa Tully et al. · Journal of Media Ethics · 2020 · 260 citations

, , +13

And Now, A Word from Our Sponsor--A Look at the Effects of Sponsored Content and Banner Advertising

Karen L. Becker-Olsen · Journal of Advertising · 2003 · 154 citations

, , +17

Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses

Johannes Müller, Fabian Christandl · Computers in Human Behavior · 2019 · 152 citations

, , +16

Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal et al. · International Journal of Advertising · 2018 · 123 citations · Full text

, , +13

Economic Analysis of Network Effects on Sponsored Content: A Hierarchical Game Theoretic Approach

Zehui Xiong, Shaohan Feng, Dusit Niyato et al. · 2017 · 81 citations

, , +17

1–5 of 27

Authors

58

  1. ZX
    Zehui Xiong

    Nanyang Technological University, Singapore

    5 publications · 198 citations

    5

    h-index

  2. MA
    Matthew Andrews

    Nokia (United States), United States

    5 publications · 194 citations

    5

    h-index

  3. DN
    Dusit Niyato

    Nanyang Technological University, Singapore

    5 publications · 198 citations

    5

    h-index

  4. MI
    Martin I. Reiman

    AT&T (United States), United States

    4 publications · 172 citations

    4

    h-index

  5. PW
    Ping Wang

    Nanyang Technological University, Singapore

    3 publications · 85 citations

    3

    h-index

1–5 of 58

Institutions

33

  1. Nanyang Technological University

    Singapore, Singapore

    6 h-index

    21 publications

    822 citations

  2. Wuhan University of Technology

    Wuhan, China

    4 h-index

    4 publications

    177 citations

  3. York University

    Toronto, Canada

    3 h-index

    3 publications

    85 citations

  4. Universitat de València

    Valencia, Spain

    2 h-index

    3 publications

    51 citations

  5. University of Houston

    Houston, United States

    2 h-index

    2 publications

    40 citations

  6. Nokia (United States)

    Coppell, United States

    2 h-index

    4 publications

    78 citations

  7. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    124 citations

  8. Özyeğin University

    Istanbul, Türkiye

    2 h-index

    2 publications

    124 citations

1–8 of 33

Venues

  1. Digital Journalism

    2 publications · 37 citations

    2

    h-index

  2. Journal of Advertising

    1 publications · 154 citations

    1

    h-index

  3. Marketing Science

    1 publications · 12 citations

    1

    h-index

  4. IEEE Transactions on Mobile Computing

    TMCCI · 1 publications · 32 citations

    1

    h-index

  5. International Journal of Advertising

    IJA · 1 publications · 123 citations

    1

    h-index

1–5