Concepedia

Mariah L. Wellman

ML

6

Publications

574

Citations

6

H-Index

2019

Active since

Affiliations

University of Utah(Current)

University of Iowa

Mariah L. Wellman is an author at University of Utah specializing in communication, influencer studies, and arts.

Top concepts

ArtsSocial MediaCommunicationSocial InfluenceInfluencer StudiesMedia MarketingMarketingManagementMedia StudiesViral Marketing

Publications per year

2019–2023

6

Publications

6

Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content

Mariah L. Wellman, Ryan Stoldt, Melissa Tully et al. · Journal of Media Ethics · 2020 · 242 citations

Digital Marketing, Ethical Principles, Social Influence +31

Black Squares for Black Lives? Performative Allyship as Credibility Maintenance for Social Media Influencers on Instagram

Mariah L. Wellman · Social Media + Society · 2022 · 119 citations · Full text

Critical Race Theory, Social Medium Monitoring, Emerging Media +35

Professionalizing and Profiting: The Rise of Intermediaries in the Social Media Influencer Industry

Ryan Stoldt, Mariah L. Wellman, Brian Ekdale et al. · Social Media + Society · 2019 · 91 citations · Full text

Digital Society, Emerging Media, Digital Marketing +26

Trans-mediated parasocial relationships: Private Facebook groups foster influencer–follower connection

Mariah L. Wellman · New Media & Society · 2020 · 47 citations

Online Communication, Communication Social Change, Online Communities +25

“A friend who knows what they’re talking about”: Extending source credibility theory to analyze the wellness influencer industry on Instagram

Mariah L. Wellman · New Media & Society · 2023 · 44 citations

Source Credibility Theory, Digital Marketing, A Friend +20

Rows per page

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