Spend Elasticity Estimation is a quantitative analytical method used in Marketing Mix Modeling to determine the responsiveness of sales or marketing outcomes to changes in advertising or promotional spending, distinguishing it from other elasticity measures by specifically capturing the marginal impact of marketing expenditure on performance metrics.
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Authors
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Institutions
Publications per year
2017–2026
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Parents
Publications
2
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- SK
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1–5 of 7
Institutions
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Dartmouth College
Hanover, United States
1 h-index
1 publications
23 citations
Drexel University
Philadelphia, United States
1 h-index
1 publications
364 citations
Massey University
Palmerston North, New Zealand
1 h-index
1 publications
23 citations
University of Pittsburgh
Pittsburgh, United States
1 h-index
1 publications
364 citations
New York University
New York, United States
1 h-index
1 publications
364 citations
The University of Texas at Austin
Austin, United States
1 h-index
1 publications
364 citations
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- SSRN Electronic Journal
Repository · 1 publications · 23 citations
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- Journal of Marketing
JM · 1 publications · 364 citations
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