Concepedia

Simulation-based Sales Training

Simulation-Based Sales Training is a pedagogical method within sales education that uses controlled, interactive scenarios replicating real-world selling situations to develop and assess sales competencies through experiential learning.

12

Publications

342

Citations

22

Authors

10

Institutions

Publications per year

2017–2026

1

Parents

Publications

12

Simulation Gaming for Sales Management Training

A. J. Faria, John R. Dickinson · Journal of Management Development · 1994 · 52 citations

, , +17

The Pedagogical Efficacy of a Sales Management Simulation

Robert W. Cook, Cathy Owens Swift · Marketing Education Review · 2006 · 45 citations

, , +13

Acquiring Economic Notions: Profit

Anna Berti, Anna Silvia Bombi, Rossana De Béni · International Journal of Behavioral Development · 1986 · 40 citations

, , +11

Engaging workers in simulation‐based e‐learning

Virpi Slotte, Anne Herbert · Journal of Workplace Learning · 2008 · 30 citations

, , +17

Preparing the Next Generation of Sales Professionals Through Social, Experiential, and Immersive Learning Experiences

Scott A. Inks, Ramon A. Avila · Journal for Advancement of Marketing Education · 2008 · 28 citations · Full text

, , +17

1–5 of 12

Authors

22

  1. SB
    Stephen B. Castleberry

    University of Minnesota, Duluth, United States

    1 publications · 13 citations

    1

    h-index

  2. LB
    Lionel Bobot

    Chambre de Commerce et d'industrie de Paris, France

    1 publications · 23 citations

    1

    h-index

  3. CO
    Cathy Owens Swift

    Georgia Southern University, United States

    1 publications · 45 citations

    1

    h-index

  4. RW
    Robert W. Cook

    Northwestern University, United States

    1 publications · 45 citations

    1

    h-index

  5. RA
    Ramon A. Avila

    Ball State University, United States

    1 publications · 28 citations

    1

    h-index

1–5 of 22

Institutions

10

  1. University of Windsor

    Windsor, Canada

    1 h-index

    2 publications

    104 citations

  2. University of Padua

    Padua, Italy

    1 h-index

    1 publications

    40 citations

  3. Paris School of Business

    Paris, France

    1 h-index

    1 publications

    23 citations

  4. Lancaster University

    Lancaster, United Kingdom

    1 h-index

    1 publications

    25 citations

  5. Winona State University

    Winona, United States

    1 h-index

    2 publications

    54 citations

  6. Universidade do Vale do Rio dos Sinos

    São Leopoldo, Brazil

    1 h-index

    2 publications

    44 citations

  7. Universidade Federal do Rio Grande do Sul

    Porto Alegre, Brazil

    1 h-index

    1 publications

    22 citations

  8. University of Eastern Finland

    Joensuu, Finland

    1 h-index

    2 publications

    26 citations

1–8 of 10

Venues

  1. Marketing Education Review

    MER · 3 publications · 95 citations

    3

    h-index

  2. Journal of Marketing Education

    JME · 2 publications · 37 citations

    2

    h-index

  3. Journal of Business and Industrial Marketing

    1 publications · 22 citations

    1

    h-index

  4. Active Learning in Higher Education

    1 publications · 25 citations

    1

    h-index

  5. 1

    h-index

1–5