Rural Consumer Behavior

Rural Consumer Behavior is a subdomain of consumer behavior that specifically examines the purchasing patterns, decision-making processes, and consumption tendencies of individuals and households in rural geographic areas within emerging markets, distinguished by its focus on socioeconomic, infrastructural, and cultural characteristics unique to non-urban settings.

196

Publications

8.9K

Citations

514

Authors

287

Institutions

Publications per year

2017–2026

60

Authors

514

  1. NJ
    Nancy J. Miller

    Iowa State University, United States

    5 publications · 207 citations

    5

    h-index

  2. DI
    David I. Levine

    University of California, Berkeley, United States

    3 publications · 147 citations

    3

    h-index

  3. SJ
    Sharron J. Lennon

    The Ohio State University, United States

    3 publications · 138 citations

    3

    h-index

  4. KC
    Kara Chan

    Hong Kong Baptist University, Hong Kong SAR China

    3 publications · 52 citations

    3

    h-index

  5. ML
    Mary Lynn Damhorst

    Iowa State University, United States

    3 publications · 138 citations

    3

    h-index

1–5 of 514

Venues

  1. International Journal of Consumer Studies

    6 publications · 356 citations

    6

    h-index

  2. 6

    h-index

  3. Journal of Rural Studies

    5 publications · 334 citations

    5

    h-index

  4. AgEcon Search (University of Minnesota, USA)

    Repository · 5 publications · 351 citations

    5

    h-index

  5. Agricultural History

    4 publications · 96 citations

    4

    h-index

1–5