Rural Consumer Behavior
Rural Consumer Behavior is a subdomain of consumer behavior that specifically examines the purchasing patterns, decision-making processes, and consumption tendencies of individuals and households in rural geographic areas within emerging markets, distinguished by its focus on socioeconomic, infrastructural, and cultural characteristics unique to non-urban settings.
196
Publications
8.9K
Citations
514
Authors
287
Institutions
Publications per year
2017–2026
60
196
Connecting the Countryside via E-Commerce: Evidence from China
Victor Couture, Benjamin Faber, Yizhen Gu et al. · American Economic Review Insights · 2021 · 256 citations · Full text
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287
Iowa State University
Ames, United States
8 h-index
10 publications
360 citations
University of California, Berkeley
Berkeley, United States
4 h-index
8 publications
555 citations
University of Delaware
Newark, United States
4 h-index
7 publications
369 citations
Shanghai University of Finance and Economics
Shanghai, China
4 h-index
4 publications
415 citations
Auburn University
Auburn, United States
3 h-index
5 publications
161 citations

University of Minnesota
Minneapolis, United States
3 h-index
4 publications
170 citations

Cornell University
Ithaca, United States
3 h-index
4 publications
195 citations
University of Wisconsin–Madison
Madison, United States
3 h-index
3 publications
138 citations
1–8 of 287
6 publications · 356 citations
6
h-index
6 publications · 210 citations
6
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5 publications · 334 citations
5
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Repository · 5 publications · 351 citations
5
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4 publications · 96 citations
4
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1–5